Love going to the theatre, and have a list of shows that you’d like to see this year? Or in your life time? Well, Theatre Tokens may just be the ticket… or voucher for you! Theatre Tokens is a gift voucher scheme, allowing for theatre lovers to purchase tickets for the UK’s best loved theatre shows in over 240 theatre venues. Vouchers do not expire, and range from £5 to £20 denominations. Theatrefullstop were able to speak to Marketing Manager Megan Hall to find out more about the scheme.
Hi Megan, you are the Marketing Manager for Society of London Theatre. Could you explain what a typical day looks like for you?
My role involves a lot of different aspects and no day is ever the same. I work across all of our core brands including www.officiallondontheatre.co.uk, which is our theatre news and ticket buying site; I also work on the marketing for our TKTS ticket booth in Leicester Square and the marketing for our Theatre Tokens voucher scheme.
For those that are not aware, the Society of London Theatre runs the Theatre Tokens voucher scheme. Can you explain what they are and what they can be used for?
Theatre Tokens are unique gift vouchers that can be used at over 240 theatres nationwide, including all of London’s West End. The Tokens scheme was set up over 30 years ago and has been helping people to give the gift of the theatre ever since. The great thing about Theatre Tokens is that it feels like a personal gift, knowing that someone will enjoy a night out at the theatre, but you don’t have to know what show they’d prefer to see or have to do the awkward thing of checking their diary to see when they are free.
Where can Theatre Tokens be purchased from?
Tokens can be purchased directly through us online at www.TheatreTokens.com or by phone on 020 3011 0755. You can also buy them in person at one of our participating theatres or on the high street at WHSmith or Waterstones. Find out where is closest to you here: http://www.theatretokens.com/where-to-buy. Our vouchers have no expiry date and I know some people like to have a little stock at home for any surprise occasions where you wish you had something to hand to give.
How important are voucher schemes like Theatre Tokens with regards to the promotion and attendance of theatre productions?
Everything the Society of London Theatre does is to support our members and to encourage theatregoing. Allowing people to give the gift of theatre in such a flexible way does make it easier to give and, of course, it allows non-theatregoers to buy for a fan without having to know anything about the industry themselves. Of course, once you’ve been given the gift of Tokens we’re also here to help you choose a show to see. We promote what’s on at our participating theatres and let you know when you can access special discounts because you’re paying with Tokens. Check out our Facebook and Twitter pages.
Have you been able to watch any shows recently, if so what’s been your favourite and why?
I’m obviously a huge theatre fan so try and see as much as I can. Earlier this year I made the most of the annual Get Into London Theatre promotion (also run by the Society of London Theatre) and booked tickets to see ‘Peter Pan Goes Wrong’ by the fantastic Mischief Theatre. It’s finished its run now, but don’t fear – they currently have another show running in the West End with ‘The Play That Goes Wrong’ and they will be opening another show at the Criterion Theatre later this year titled ‘The Comedy About A Bank Robbery’, which I’ve already booked my tickets for. And, Get Into London Theatre will return again next year – sign up the Official London Theatre e-newsletter to be the first to know.
What are your top theatre picks for 2016?
I’m excited about a lot of the new shows coming into the West End, plus there are some really excellent shows going on tour around the country. The things I’m most excited about this year however, are seeing the Curtain Up exhibition at the V&A which has been co-produced by Society of London Theatre and celebrates 40 years of theatre in London and New York. Also, always in my calendar is West End LIVE, this year on 18 & 19 June, where a whole host of West End shows perform on stage in Trafalgar Square as part of a free two day theatre event. It’s my version of a music festival!
Questions by Lucy Basaba.
For more information on Theatre Tokens, visit here…